AI-Driven Customer Intelligence

See the why behin d customer feedback

Hugi turns what customers are saying into clear themes, root causes, and priorities your team can act on

Support tickets

Calls

Chats

Surveys

Reviews

Why teams need this

Scattered feedback creates slow, low-confidence decisions

Teams get the patterns behind what customers need, with evidence they can trust

02:11

Had to explain it twice

Re: still waiting on refund

Unable to add the team

Account is still locked

Setup took too long

Unable to export invoices

Billing is still unclear

Support sent us in circles

too many steps

We gave up and called

We got stuck in onboarding

Still blocked in setup

No reply after three days

The handoff broke again

Not renewing

02:11

Had to explain it twice

Billing is still unclear

Re: still waiting on refund

Unable to add the team

We got stuck in onboarding

Setup took too long

Account is still locked

Re: any update?

Unable to export invoices

The handoff broke again

Missing SSO for our team

Still blocked in setup

Billing is still unclear

Not renewing after trial

We might switch

No reply after three days

Support sent us in circles

Cancel renewal

We gave up and called

too many steps

Support never replied

Same issue again

Re: still waiting

One shared view across teams

Built for teams closest to the customer

Customer Experience Leaders

Retention, NPS, loyalty

Support Leaders

Repeat contacts, escalations, CSAT

Product Leaders

Requests, friction, priorities

Operations Leaders

Handoffs, bottlenecks, breakdowns

How Hugi works

Support

Zendesk HubSpot

Surveys

Typeform SurveyMonkey

Reviews

Google Reviews Trustpilot

Custom data

CSV upload Custom API

Connect

Bring every source into one view

Understand

Find themes, sentiment, and root causes

Act

Turn insight into clear priorities

Inside Hugi

See what matters in one place

Conversational AI

Ask Hugi

Ask questions in plain language

See the evidence behind every answer

Ask Hugi

Get clear answers from all your customer feedback

What should we fix first to reduce churn risk?

Get Hugi and find out!

Theme Analysis

Explore themes, subthemes, and evidence

Theme Subtheme Insight

Theme Hugi Sentiment Volume Δ Change

Billing & subscriptions

+0.12

Onboarding & activation

+0.21

+16

Workspace setup

+0.18

+12

Admin invite flow is unclear See evidence

-0.09

Topic structure

Theme explorer

See themes, subthemes, and insights in one view

Spot what is growing, worsening, or driving volume

Update automatically as new feedback comes in

Conversational AI

Ask Hugi

Ask questions in plain language

See the evidence behind every answer

Ask Hugi

Get clear answers from all your customer feedback

What should we fix first to reduce churn risk?

Get Hugi and find out!

Theme Analysis

Explore themes, subthemes, and evidence

Theme Subtheme Insight

Theme Hugi Sentiment Volume Δ Change

Billing & subscriptions

+0.12

Onboarding & activation

+0.21

+16

Workspace setup

+0.18

+12

Admin invite flow is unclear See evidence

-0.09

Topic structure

Theme explorer

See themes, subthemes, and insights in one view

Spot what is growing, worsening, or driving volume

Update automatically as new feedback comes in

What teams get from Hugi

Clearer priorities, faster decisions, and evidence the whole team can work from.

Retain customers

Spot churn risks and recurring frustrations before they spread.

Prioritise improvements

See which issues and requests matter most across every feedback source.

Improve support

Surface repeated contacts, escalation drivers, and the friction behind them.

Align teams

Give CX, support, product, and leadership one shared picture of customer reality.

Security & Compliance

Enterprise-grade security for teams handling sensitive customer feedback.

Azure Infrastructure

Built on Microsoft Azure with EU data residency options

GDPR Ready

Full GDPR compliance. Data Processing Agreements available on request

Data Protection

Enterprise-grade encryption at rest and in transit

Secure By Design

Built with SOC 2 principles in mind from the start

Learn more about our security practices

Demo access

See what your customers are really telling you

Request a demo to see how Hugi can fit your support, product, and CX workflow.